Well optimized and maintained Google Places Page (GPP) can serve as the gateway to your real estate website. The GPP can even bring clients directly to your real estate business. Your Google Places Page should be considered as a must-have element of any local marketing campaign. The best part of the news: IT’S FREE.

Once your website is online and have added unique content, many site owners begin a process known as Search Engine Optimization (SEO). This process is best handled by professionals but a site owner can achieve equal results by using a variety of free tools and a bit of research. Analytics and Statistics Learn about how [...]

The latest trend in Real Estate technology is using QR codes to grab clients and deliver specific information. For those not familiar, a QR or Quick Response code is a type of barcode consisting of black blocks arranged in a square pattern on a white background. The code can contain text, URL or other data [...]

Many WordPress users are looking to cost-effectively integrate Real Estate listings into blogs. Here are a few examples of what IDXnetwork can help you achieve, easily. Example 1 – Excerpt RSS Feed – Unordered List Example 2 – No Excerpt RSS Feed – Unordered List Example 3 – Property Sliders can add function and style: [...]

Create a separate page for your own listings and keep it automatically updated;
Optimize your listings page for Search Engines;
Attach RSS feed.

When it comes to Real Estate location is the key. Show your clients the weather near their new home. It’s very easy to add weather badges into web pages, blog posts or incorporate into your design.

The fist step is to find a weather badge or widget that works best for your site. Here are a few recommended providers with lots of options.

Search Engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both. SmartLeads IDX with Automated SEO toolkit helps real estate agents to keep their website content updated daily and ready for search engine indexing.

Inquiries come via email and your web site, and you try to send information to each hot prospect as quickly as you can. But, after you’ve delivered that first bit of information to your prospects, do you send them any further information? When you don’t follow that initial message with additional information later on, you [...]

Google announced a display URL policy adjustment for AdWords campaigns. The display URL (the URL that appears within the ad itself) shows potential visitors to a site where they’ll land when they click on an ad. For sites that sit on shared or hosted domains (such as wordpress.com) all ads will be required to display [...]

This is where the process gets really exciting. Utilizing the full potential of RSS (Really Simple Syndication), agents can automatically populate their sites with the most current listing—or even “push” content in standardized format directly to customers, so they don’t need to return to the new site to check on new listings every day. Agents [...]