Posted on June 19th, 2010 by Sally
- Create a separate page for your own listings and keep it automatically updated using Interactive IDX.
- Optimize your listings page for Search Engines with auto-populate custom Meta tags, SEO-friendly URL, breadcrumb navigation and more using SmartLeads IDX.
- Attach RSS feed to announce new property listings and to attract more subscribers.
The Result:
faster search engine indexing -> more online exposures -> more traffic to your listing pages.
Bonus Tip:
Want even more traffic? Use this technique for your Open Houses.
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Posted on May 21st, 2009 by REweb
This is where the process gets really exciting. Utilizing the full potential of RSS (Really Simple Syndication), agents can automatically populate their sites with the most current listing—or even “push” content in standardized format directly to customers, so they don’t need to return to the new site to check on new listings every day. Agents can even personalize feeds to subscribers to automatically deliver new home listings that perfectly match their search criteria.
Experience the benefits of RSS, starting today.
In addition to the obvious sales and marketing benefits, RSS offers real estate agents:
» Instant access. IDX-driven RSS feeds allow instant access to the latest listing data.
» Search-engine friendliness. Search engines love pages with feeds (and rank them well),
because they represent continually updated content.
» More subscriber options. Customers can choose their own criteria for searches,
making sure they receive only the most relevant listings.
» Personalized feeds. Agents can also personalize feeds based on each client’s preferences.
» External flexibility. RSS feeds can easily be used outside the original website,
expanding visibility through backlinks and beyond.
To learn more about putting the power of IDX-based tools and RSS to work for you, call 1.877.439.4967 or click here for FREE consultation.