1. Create a separate page for your own listings and keep it automatically updated using Interactive IDX.
2. Optimize your listings page for Search Engines with auto-populate custom Meta tags, SEO-friendly URL, breadcrumb navigation and more using SmartLeads IDX.
3. Attach RSS feed to announce new property listings and to attract more subscribers.

The Result:
faster search engine indexing -> more online exposures -> more traffic to your listing pages.

Bonus Tip:
Want even more traffic? Use this technique for your Open Houses.

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Need help with your real estate website?
Let one of our Online Marketing Experts evaluate your website for its marketing strengths and weaknesses. Ask for FREE Consultation.

Any consumer who sits down at a search engine and types in “homes for sale in X” has an immediate need for information and help. If you serve community “X,” you want these consumers on your website.

Whether your strategy is to focus on organic search engine ranking, search engine advertising, or both, a solid strategy for meeting your visiting consumers’ expectations is critical for converting these visitors to prospective clients, and from prospective clients to closed transactions.

• Your first step to converting search engine visitors to active clients is to recognize that these consumers have an expectation. They sat down at that search engine with an objective in mind.
• The second step is to understand what this expectation is likely to be. What did he or she ask for that brought him or her to you?
• And finally, the third step is to land these consumers on a page on your website that is highly likely to meet their expectations.

Search engines reward websites that attract and retain visitors – conferring higher organic rankings upon these websites because consumers find them “relevant.”

To be effective, these landing pages almost always need to be listings-rich. And listings aren’t all you need. To make these landing pages extra attractive to the search engines, they also need keyword rich static content.

IDXnetwork is known throughout the industry for custom IDX filters which allow Realtors to automatically feature properties in their farm area or certain property types to give website visitors one-click access to exactly the properties agents want their visitors to see.

You specify the parameters in easy-to-use interface and the system will auto-populate and auto-update these pages with exactly the listings you need to brand yourself as the local expert.

Using Interactive IDX Filters you can create pages by city, subdivision/developers tract, condo buildings, zip codes, price range, bank owned, foreclosure, short sale or excluding short sale, waterfront properties, equestrian, adult communities or even hand picked selection by MLS numbers.

Visit our DemoIDX to see live samples:

By Condo Buildings

Bank Owned & Foreclosure

By City + Price Range

Each filter has an area for a custom description and a photo. The combination of your custom description with automatically updated listings makes filter pages attractive for your website visitors.

Search engines love these pages because they update daily with new, highly relevant content for your website.

For more information about improving your website experience for users,
call us at 1·800·966·4431 or click here to request a free consultation.

Dramatically Increase Your Lead Conversion Rates With Search Engine Consumers Using Interactive IDX Landing Pages

Are you focused on bringing search engine consumers to your website? If not, you should be!
Any consumer who sits down at a search engine and types in “homes for sale in X” has an immediate need for information and help. If you serve community “X,” you want these consumers on your website.
Whether your strategy is to focus on organic search engine ranking, search engine advertising, or both, a solid strategy for meeting your visiting consumers’ expectations is critical for converting these visitors to prospective clients, and from prospective clients to closed transactions.
Your first step to converting search engine visitors to active clients is to recognize that these consumers have an expectation. They sat down at that search engine with an objective in mind.

The second step is to understand what this expectation is likely to be. What did he or she ask for that brought him or her to your website?

And finally, the third step is to land these consumers on a page on your website that is highly likely to meet their expectations and keep them on your site for as long as possible. Search engines reward websites that attract and retain visitors – conferring higher organic rankings upon these websites because consumers find them “relevant.”

To be effective, these landing pages almost always need to be listings-rich. Do you have time to manually upload listing after listing? Did you know that you usually need permission to manually upload and display listings that aren’t your own?

The answer is to auto-populate your landing pages with IDX listings. IDX listings are pre-approved for display by any program participant.

And listings aren’t all you need. To make these landing pages extra attractive to the search engines, they also need keyword rich static content.

If you’re serious about marketing to the search engines to attract their consumers, you can’t afford not to have Interactive IDX-powered* custom search engine landing pages.