Any consumer who sits down at a search engine and types in “homes for sale in X” has an immediate need for information and help. If you serve community “X,” you want these consumers on your website.
Whether your strategy is to focus on organic search engine ranking, search engine advertising, or both, a solid strategy for meeting your visiting consumers’ expectations is critical for converting these visitors to prospective clients, and from prospective clients to closed transactions.
- Your first step to converting search engine visitors to active clients is to recognize that these consumers have an expectation. They sat down at that search engine with an objective in mind.
- The second step is to understand what this expectation is likely to be. What did he or she ask for that brought him or her to you?
- And finally, the third step is to land these consumers on a page on your website that is highly likely to meet their expectations.
Search engines reward websites that attract and retain visitors – conferring higher organic rankings upon these websites because consumers find them “relevant.”
To be effective, these landing pages almost always need to be listings-rich. And listings aren’t all you need. To make these landing pages extra attractive to the search engines, they also need keyword rich static content.
IDXnetwork is known throughout the industry for custom IDX filters which allow Realtors to automatically feature properties in their farm area or certain property types to give website visitors one-click access to exactly the properties agents want their visitors to see.
You specify the parameters in easy-to-use interface and the system will auto-populate and auto-update these pages with exactly the listings you need to brand yourself as the local expert.
Using Interactive IDX Filters you can create pages by city, subdivision/developers tract, condo buildings, zip codes, price range, bank owned, foreclosure, short sale or excluding short sale, waterfront properties, equestrian, adult communities or even hand picked selection by MLS numbers.
Visit our DemoIDX to see live samples:
By Condo Buildings
Bank Owned & Foreclosure
By City + Price Range
Each filter has an area for a custom description and a photo. The combination of your custom description with automatically updated listings makes filter pages attractive for your website visitors.
Search engines love these pages because they update daily with new, highly relevant content for your website.
For more information about improving your website experience for users,
call us at 1·800·966·4431 or click here to request a free consultation.
