Other study  revealed that personalization in the body of email improved open rates, while personaliztion in a subject line dramatically reduced open rates. Personalization in the email body suggests that recipients are likely to take action either by enabling images or by clicking a link.

The Result:
faster search engine indexing -> more online exposures -> more traffic to your listing pages.

Bonus Tip:
Want even more traffic? Use this technique for your Open Houses.

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According to the Official Google Blog:

Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

We’ve built Caffeine with the future in mind. Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.

Google is constantly updating processes to performance, and so should every Real Estate website owner.  Here is a video update of the major improvements.

What are you doing to capitalize on faster indexing?

Not sure how search engines work? Here is a video from Google which simply explains the process in just over 3 minutes.

The fist step is to find a weather badge or widget that works best for your site.  Here are a few recommended providers with lots of options.

Accuweather http://netweather.accuweather.com

Accuweather provides a simple to use interface which creates a badge in 9 sizes and 10 colors.  Options include the ability to display current conditions, 5 day forecast, temperature, radar and precipitation maps.

Example:

Weather Underground: http://www.wunderground.com/

This site has the most options, but can little more difficult to navigate.

Example:

Plan your trip Local Radar Detailed Forecast

To add a weather badge simply copy the code provided and paste the code into your website, blog or community filters page.

 One of the most noteworthy features is the Ad Planner 1000 list, a list of the largest 1000 sites worldwide, based on Unique Visitors (users), as measured by Ad Planner.  This list is updated monthly as new Ad Planner datasets are released. The information is available online as a reference and as a downloadable file.

The new feature added to Google’s Ad Planner is the new Export to AdWords feature. You can export the sites and placements identified within the Google Content Network by media planners and they will be set up as a new campaign or ad group within your AdWords account.

Whether your strategy is to focus on organic search engine ranking, search engine advertising, or both, a solid strategy for meeting your visiting consumers’ expectations is critical for converting these visitors to prospective clients, and from prospective clients to closed transactions.

• Your first step to converting search engine visitors to active clients is to recognize that these consumers have an expectation. They sat down at that search engine with an objective in mind.
• The second step is to understand what this expectation is likely to be. What did he or she ask for that brought him or her to you?
• And finally, the third step is to land these consumers on a page on your website that is highly likely to meet their expectations.

Search engines reward websites that attract and retain visitors – conferring higher organic rankings upon these websites because consumers find them “relevant.”

To be effective, these landing pages almost always need to be listings-rich. And listings aren’t all you need. To make these landing pages extra attractive to the search engines, they also need keyword rich static content.

IDXnetwork is known throughout the industry for custom IDX filters which allow Realtors to automatically feature properties in their farm area or certain property types to give website visitors one-click access to exactly the properties agents want their visitors to see.

You specify the parameters in easy-to-use interface and the system will auto-populate and auto-update these pages with exactly the listings you need to brand yourself as the local expert.

Using Interactive IDX Filters you can create pages by city, subdivision/developers tract, condo buildings, zip codes, price range, bank owned, foreclosure, short sale or excluding short sale, waterfront properties, equestrian, adult communities or even hand picked selection by MLS numbers.

Visit our DemoIDX to see live samples:

By Condo Buildings

Bank Owned & Foreclosure

By City + Price Range

Each filter has an area for a custom description and a photo. The combination of your custom description with automatically updated listings makes filter pages attractive for your website visitors.

Search engines love these pages because they update daily with new, highly relevant content for your website.

For more information about improving your website experience for users,
call us at 1·800·966·4431 or click here to request a free consultation.

What follow up method really works?

Using an autoresponder to follow up with each lead:

~ individually
~ multiple times
~ at set intervals
~ with personalized pre-written messages,

will dramatically increase sales!

The display URL (the URL that appears within the ad itself) shows potential visitors to a site where they’ll land when they click on an ad. For sites that sit on shared or hosted domains (such as wordpress.com) all ads will be required to display URL “that accurately reflect their destinations.”

Going forward, ads that do not include this additional information in their display URLs will be disapproved. A suggested display URL will be provided in the disapproval email notification, but we encourage you to proactively adjust any ads that you think might be affected by this change.

If you’d like to learn about this policy in greater detail, please visit the AdWords Help Center.

Need help with Google AdWords optimization? Click here to request a Free Consultation.