According to MarketingSherpa’s 2010 report, only33% of those reading marketing email have images turned on by default. The best practice for email marketing is not to avoid the use of images, but to not rely on a single image as the basis for getting your message across.

Other study  revealed that personalization in the body of email improved open rates, while personaliztion in a subject line dramatically reduced open rates. Personalization in the email body suggests that recipients are likely to take action either by enabling images or by clicking a link.

1. Create a separate page for your own listings and keep it automatically updated using Interactive IDX.
2. Optimize your listings page for Search Engines with auto-populate custom Meta tags, SEO-friendly URL, breadcrumb navigation and more using SmartLeads IDX.
3. Attach RSS feed to announce new property listings and to attract more subscribers.

The Result:
faster search engine indexing -> more online exposures -> more traffic to your listing pages.

Bonus Tip:
Want even more traffic? Use this technique for your Open Houses.

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Show your clients the weather near their new home. It’s very easy to add weather badges into web pages, blog posts or incorporate into your design.

The fist step is to find a weather badge or widget that works best for your site.  Here are a few recommended providers with lots of options.

Accuweather http://netweather.accuweather.com

Accuweather provides a simple to use interface which creates a badge in 9 sizes and 10 colors.  Options include the ability to display current conditions, 5 day forecast, temperature, radar and precipitation maps.

Example:

Weather Underground: http://www.wunderground.com/

This site has the most options, but can little more difficult to navigate.

Example:

Plan your trip Local Radar Detailed Forecast

To add a weather badge simply copy the code provided and paste the code into your website, blog or community filters page.

Search Engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both. SmartLeads IDX with Automated SEO toolkit helps real estate agents to keep their website content updated daily and ready for search engine indexing.

Emphasize your web address on all print materials, including your “For Sale” signage, your print advertisements, your email signature and your stationery. Every place you use a phone number, you should include your web address. Where you can only include one or the other, consider the context, but often a web address is preferable to your intended audience, especially if you have a website address that is easy to remember. If your signage was printed before you created your website, add a rider with your web address. Is your web address already on your signs? Add a rider that says “Search 1000’s of listings like this one on my website.”

Inquiries come via email and your web site, and you try to send information to each hot prospect as quickly as you can. But, after you’ve delivered that first bit of information to your prospects, do you send them any further information?
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp!

What follow up method really works?

Using an autoresponder to follow up with each lead:

~ individually
~ multiple times
~ at set intervals
~ with personalized pre-written messages,

will dramatically increase sales!