Well optimized and maintained Google Places Page (GPP) can serve as the gateway to your real estate website. The GPP can even bring clients directly to your real estate business. Your Google Places Page should be considered as a must-have element of any local marketing campaign. The best part of the news: IT’S FREE.

Once your website is online and have added unique content, many site owners begin a process known as Search Engine Optimization (SEO). This process is best handled by professionals but a site owner can achieve equal results by using a variety of free tools and a bit of research. Analytics and Statistics Learn about how [...]

The latest trend in Real Estate technology is using QR codes to grab clients and deliver specific information. For those not familiar, a QR or Quick Response code is a type of barcode consisting of black blocks arranged in a square pattern on a white background. The code can contain text, URL or other data [...]

According to MarketingSherpa’s 2010 report, only33% of those reading marketing email have images turned on by default. The best practice for email marketing is not to avoid the use of images, but to not rely on a single image as the basis for getting your message across.

Create a separate page for your own listings and keep it automatically updated;
Optimize your listings page for Search Engines;
Attach RSS feed.

When it comes to Real Estate location is the key. Show your clients the weather near their new home. It’s very easy to add weather badges into web pages, blog posts or incorporate into your design.

The fist step is to find a weather badge or widget that works best for your site. Here are a few recommended providers with lots of options.

Search Engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both. SmartLeads IDX with Automated SEO toolkit helps real estate agents to keep their website content updated daily and ready for search engine indexing.

Emphasize your web address on all print materials, including your “For Sale” signage, your print advertisements, your email signature and your stationery. Every place you use a phone number, you should include your web address. Where you can only include one or the other, consider the context, but often a web address is preferable to [...]

Inquiries come via email and your web site, and you try to send information to each hot prospect as quickly as you can. But, after you’ve delivered that first bit of information to your prospects, do you send them any further information? When you don’t follow that initial message with additional information later on, you [...]