REwebCentral.com » Email Marketing http://www.rewebcentral.com All things web for real estate professionals Sun, 27 Nov 2011 22:20:44 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Email Marketing by the Numbers http://www.rewebcentral.com/2010/09/email-marketing-by-the-numbers/ http://www.rewebcentral.com/2010/09/email-marketing-by-the-numbers/#comments Sat, 04 Sep 2010 15:02:37 +0000 Sally http://www.rewebcentral.com/?p=149 According to MarketingSherpa’s 2010 report, only33% of those reading marketing email have images turned on by default. The best practice for email marketing is not to avoid the use of images, but to not rely on a single image as the basis for getting your message across.

Other study  revealed that personalization in the body of email improved open rates, while personaliztion in a subject line dramatically reduced open rates. Personalization in the email body suggests that recipients are likely to take action either by enabling images or by clicking a link.

]]> http://www.rewebcentral.com/2010/09/email-marketing-by-the-numbers/feed/ 0 How To Use an Autoresponder http://www.rewebcentral.com/2010/05/how-to-use-an-autoresponder/ http://www.rewebcentral.com/2010/05/how-to-use-an-autoresponder/#comments Sat, 22 May 2010 18:26:10 +0000 Sally http://www.rewebcentral.com/?p=105 Inquiries come via email and your web site, and you try to send information to each hot prospect as quickly as you can. But, after you’ve delivered that first bit of information to your prospects, do you send them any further information?
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp!

What follow up method really works?

Using an autoresponder to follow up with each lead:

~ individually
~ multiple times
~ at set intervals
~ with personalized pre-written messages,

will dramatically increase sales!

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