Posted on September 4th, 2010 by Sally
According to MarketingSherpa’s 2010 report, only33% of those reading marketing email have images turned on by default. The best practice for email marketing is not to avoid the use of images, but to not rely on a single image as the basis for getting your message across.
Other study revealed that personalization in the body of email improved open rates, while personaliztion in a subject line dramatically reduced open rates. Personalization in the email body suggests that recipients are likely to take action either by enabling images or by clicking a link.
Posted on May 22nd, 2010 by Sally
Inquiries come via email and your web site, and you try to send information to each hot prospect as quickly as you can. But, after you’ve delivered that first bit of information to your prospects, do you send them any further information?
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp!
What follow up method really works?
Using an autoresponder to follow up with each lead:
~ individually
~ multiple times
~ at set intervals
~ with personalized pre-written messages,
will dramatically increase sales!
