According to MarketingSherpa’s 2010 report, only33% of those reading marketing email have images turned on by default. The best practice for email marketing is not to avoid the use of images, but to not rely on a single image as the basis for getting your message across.
Inquiries come via email and your web site, and you try to send information to each hot prospect as quickly as you can. But, after you’ve delivered that first bit of information to your prospects, do you send them any further information? When you don’t follow that initial message with additional information later on, you [...]
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