Do you know how many pages your website has indexed in Google? How about your competitors? Do you know about their sites? Do they know about yours?
Here is a trick to find how your site is doing. In your web browser’s URL box or in the search box at Google.com, type in site:DN, such as site:2BeRelevantOnline.com, as shown in the photo below.
Press enter and what you’ll see is a listing of pages that your site has indexed in Google. The sample site has 176 pages indexed. Not bad for a site where the owner is infrequently blogging and otherwise updating the content.
Real estate marketers, however, have the ability to index many, many, many times this number without manually blogging and updating content. The right IDX strategy can automatically net you thousands or tens of thousands of indexed pages with your personal branding in Google.
Real estate marketers have it so easy when it comes to search engine marketing.
Does the number of pages matter?
The more pages you appear on, the more likely a web searcher will stumble on one of them.
Extra pages are extra branding impressions when multiple pages turn up in a SERP.
The more pages with your branding, the bigger player Google thinks you are, resulting in a bump in your authority ranking and better placement in the SERPs.
Do I need to go on?
We have real estate clients who index (hey, by way of a handy typo I just realized that “index” is “idx” with a couple of extra strategically placed letters.
) up to 2 million pages.
These are unique pages branded and credited to the client’s website, not the dreaded “duplicate content” pages that many IDX packages spit out (especially the packages provided by local realtor associations).
How? They are using our automated listing page builder. These pages populate automatically, but the pages are not all duplicates of the same content. Cool, yes? I don’t know about you, but something tells me that my own phone might ring a little more often if I had 2M, rather than 72, pages in Google.
Ask us how we can help you index tens of thousands of pages in Google with your branding on them, too.
The more pages

