Email Marketing by the Numbers
According to MarketingSherpa’s 2010 report, only33% of those reading marketing email have images turned on by default. The best practice for email marketing is not to avoid the use of images, but to not rely on a single image as the basis for getting your message across.
Other study revealed that personalization in the body of email improved open rates, while personaliztion in a subject line dramatically reduced open rates. Personalization in the email body suggests that recipients are likely to take action either by enabling images or by clicking a link.
