5 benefits of RSS feeds for Real Estate
This is where the process gets really exciting. Utilizing the full potential of RSS (Really Simple Syndication), agents can automatically populate their sites with the most current listing—or even “push” content in standardized format directly to customers, so they don’t need to return to the new site to check on new listings every day. Agents can even personalize feeds to subscribers to automatically deliver new home listings that perfectly match their search criteria.
Experience the benefits of RSS, starting today.
In addition to the obvious sales and marketing benefits, RSS offers real estate agents:
» Instant access. IDX-driven RSS feeds allow instant access to the latest listing data.
» Search-engine friendliness. Search engines love pages with feeds (and rank them well),
because they represent continually updated content.
» More subscriber options. Customers can choose their own criteria for searches,
making sure they receive only the most relevant listings.
» Personalized feeds. Agents can also personalize feeds based on each client’s preferences.
» External flexibility. RSS feeds can easily be used outside the original website,
expanding visibility through backlinks and beyond.
To learn more about putting the power of IDX-based tools and RSS to work for you, call 1.877.439.4967 or click here for FREE consultation.
I’ve heard that the Indianapolis Metropolitan Board (MIBOR) has forced some of its members to stop allowing certain MLS listings to be crawled and indexed by Google because Google (and other search engines) is considered a “scraper” site. After getting a complaint from another agent, MIBOR consulted with the NAR and the NAR confirmed that the rule above applies to search engines. Is RSS feed allowed by IDX rules?
There was a new development in this story. The National Association’s MLS committee CHANGED their IDX rule, and now permits search engines to index IDX-fed Web pages! This means that NAR no longer considers Google a scraper.
The RSS feed file is just a different format of a website page. As long as it has all required disclaimers and copyright notes, it is compliant with IDX rules.
Hi,Awesome article dude! i’m Tired of using RSS feeds and do you use twitter?so i can follow you there:D.
PS:Do you thought putting video to your web site to keep the people more interested?I think it works.Best wishes, Erwin Seilhamer