Dramatically Increase Your Lead Conversion Rates With Search Engine Consumers Using Interactive IDX Landing Pages

Are you focused on bringing search engine consumers to your website? If not, you should be!
Any consumer who sits down at a search engine and types in “homes for sale in X” has an immediate need for information and help. If you serve community “X,” you want these consumers on your website.
Whether your strategy is to focus on organic search engine ranking, search engine advertising, or both, a solid strategy for meeting your visiting consumers’ expectations is critical for converting these visitors to prospective clients, and from prospective clients to closed transactions.
Your first step to converting search engine visitors to active clients is to recognize that these consumers have an expectation. They sat down at that search engine with an objective in mind.

The second step is to understand what this expectation is likely to be. What did he or she ask for that brought him or her to your website?

And finally, the third step is to land these consumers on a page on your website that is highly likely to meet their expectations and keep them on your site for as long as possible. Search engines reward websites that attract and retain visitors – conferring higher organic rankings upon these websites because consumers find them “relevant.”

To be effective, these landing pages almost always need to be listings-rich. Do you have time to manually upload listing after listing? Did you know that you usually need permission to manually upload and display listings that aren’t your own?

The answer is to auto-populate your landing pages with IDX listings. IDX listings are pre-approved for display by any program participant.

And listings aren’t all you need. To make these landing pages extra attractive to the search engines, they also need keyword rich static content.

If you’re serious about marketing to the search engines to attract their consumers, you can’t afford not to have Interactive IDX-powered* custom search engine landing pages.